BERND ZIPPER is the author of beyond-print and writes about fascinating topics, new trends and technologies as well as print and media industry innovations and much more besides in his blog. The book is a collection of all published articles from the beyond-print blog in the year 2015. Keep Calm and Print on!
However one thing will put all “onliners” in the same boat, no matter whether they are small or large businesses. The challenges involved in selling online print will be tougher, given the extremely attractive competition and greater given the requirement for well-structured, fully automated production. However what is interesting to note here is that the opportunities to earn money from print are increasing again in tandem with the increasing popularity of print as a media channel. If quality and performance all add up, there’s nothing to prevent a “printing enaissance”.
In this spirit – Keep cool and print on!
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