beyond-print.de user‘s digest #2016 Englisch

BERND ZIPPER is the author of beyond-print and writes about fascinating topics, new trends and technologies as well as print and media industry innovations and much more besides in his blog. The book is a collection of all published articles from the beyond-print blog in the year 2016. Keep Calm and Print on!

I believe that we as the print industry have never had so many opportunities as have been presented to us in recent years. The sub-contracting industry is offering new products incorporating a high degree of  automation, inkjet is becoming more and more of a game changer, many customers are rediscovering print as a sound advertising medium, young people are buying books again (because they are not subject to power cuts), people are prepared to pay for high-end print again – if sold skillfully and eBusiness print is providing new opportunities, almost irrespective of location.
At growth rates of between 5 and 18 percent, the billion-Euro online print market in D/A/CH is a lucrative business. And online print will also take advantage of almost unimaginable market opportunities to conquer new segements in 2017 and ultimately revolutionize, or should I say evolutionize, the entire industry. Step-by-step.